Google Cloud and its Impact in Latin America

Google Cloud is making substantial strides across Latin America, reinforcing its dedication to driving digital transformation, artificial intelligence innovation, and economic expansion throughout the region. While we frequently receive questions regarding new infrastructure, let’s explore the broader scope of our impact and upcoming initiatives.

Google Cloud’s Ongoing Presence and Evolution in Chile

Current sources do not indicate the launch of a new Google Cloud region in Chile. Nevertheless, it is crucial to acknowledge Google’s established footprint and ongoing dedication to the country. Back in 2018, Google selected Chile to serve as its regional hub.

Building data centers in drought-prone areas like Chile—including Google’s facilities—has sparked concerns regarding water consumption. Local communities in areas such as Cerrillos, Santiago, have voiced their apprehension about the volume of water needed for cooling towers. Addressing these protests, Google agreed to adopt a cooling system with lower water intensity for its Chilean data center. It is also worth noting that other major cloud providers, such as Microsoft, have recently opened new cloud regions in Chile.

Broader Investments and Developments Across Latin America

Google is significantly deepening its involvement in Latin America. The corporation has unveiled a massive $1.2 billion investment plan for Latin America and the Caribbean over the next five years. This pledge features a multifaceted initiative set to launch in El Salvador.

A core component of this expansion is Google’s $850 million investment in its second Latin American data center, which will be situated in Uruguay. This facility is engineered to act as a hub for AI advancements and cloud solutions, and it is projected to create 50 permanent jobs once operational. While the water consumption estimates remain preliminary, Google maintains that it is actively collaborating with national and local authorities throughout the exploratory phase.

Google’s platforms, including Google Cloud, are already delivering substantial economic advantages to the region. In 2023 alone, they drove an economic impact of $37 billion in Brazil and over $15 billion in Mexico.

Recognizing Excellence: Google Cloud Partner Awards for Globant

The recognition of key partners serves as a testament to the expanding ecosystem surrounding Google Cloud in Latin America. Globant recently earned two prestigious accolades: the 2025 Google Cloud Country Partner of the Year for Argentina and the Talent Development Partner of the Year for Latin America. This marks the second consecutive year Globant has secured the Talent Development award. These honors underscore Globant’s proficiency in leveraging Google Cloud services and its commitment to training and upskilling its Latin American workforce in cutting-edge cloud technologies, including generative AI.

The AI Revolution: 90 Inspiring Use Cases in Latin America

Artificial intelligence is no longer a distant promise; it is a tangible reality reshaping businesses across Latin America. Google Cloud has highlighted 90 AI use cases in the region that are driving innovation. Research indicates a rapid surge in AI adoption, with over 40% of surveyed individuals in Chile and Mexico having utilized AI within the past year, and more than 90% of Mexican enterprises already integrating AI into at least one business process.

These AI applications span a diverse array of categories, such as:

• Customer Service and Client Relations: Companies like Albo (Mexico) are leveraging AI to streamline customer support and financial education, delivering faster and more effective responses. Banco Covalto (Mexico) has slashed credit onboarding response times by over 90% thanks to generative AI. Mercado Libre (Argentina) has dramatically enhanced product recommendations and search functionality through semantic search capabilities powered by Vertex AI.

• Workplace Ecosystem and Productivity: Natura (Brazil) utilized Google Workspace to migrate 20,000 employees and integrated Gemini for Workspace to boost efficiency and productivity. LATAM Airlines (Chile) is automating data management and governance with AI to elevate the customer experience.

• Security: Bradesco (Brazil), one of the nation’s largest banks, is deploying Google Cloud AI to detect suspicious activities and combat money laundering more effectively.

• Data Processing: Alicorp (Peru) has upgraded its management of both structured and unstructured data, accelerating video analysis and decision-making workflows using generative AI.

• Creative Agents: Yuna (Brazil) is harnessing Google Cloud AI technologies like Gemini, Imagen, and Vertex AI to produce interactive, personalized cinematic books for children.

Trends and Challenges in Latin American Cloud Adoption

Latin American businesses are increasingly embracing cloud computing, AI, and machine learning to support their strategic growth, keeping digital transformation as a central focus. The region is witnessing a strategic shift, with companies turning to external partners, such as Managed Service Providers (MSPs), at a faster rate than the global average to expedite their digitization journeys.

While cloud adoption provides substantial benefits in terms of efficiency, sustainability, and flexibility, Latin American companies still encounter hurdles related to cloud cost optimization, security, and talent shortages. Nevertheless, major investments and innovations are making cloud solutions increasingly tailored for regional businesses, thereby accelerating corporate transformation. Sustainability is also a growing priority, driving the uptake of technologies that enhance energy efficiency and lower emissions.

Looking Ahead

Google Cloud remains dedicated to supporting Latin America’s digital evolution. The blend of strategic infrastructure investments, robust partner ecosystems, and widespread AI adoption is transforming businesses and industries, promising an even more innovative future for the region.